MSPA Americas brings ShopperFest back to Las Vegas for 2026

MSPA Americas will host ShopperFest 2026 in Las Vegas from June 26-28, bringing mystery shoppers, merchandisers and evaluators together for training, networking and certification. The three-day conference returns to the city for the first time since 2016 and will add peer-led panels to the program.

Why it matters: - ShopperFest is one of MSPA Americas’ two annual conferences and a major training and networking event for the mystery shopping industry. - The conference is designed to help independent contractors build skills, earn certifications and connect with companies that hire field talent. - Subsidized registration keeps the event positioned as one of the more affordable industry conferences.

What happened: - MSPA Americas will host ShopperFest 2026 in Las Vegas, Nevada, from June 26-28, 2026. - The event will take place at the Plaza Hotel in downtown Las Vegas, near the Fremont Street Experience. - The conference returns to Las Vegas for the first time since 2016.

The details: - ShopperFest has been held annually since 2014. - The conference brings together mystery shoppers, merchandisers, evaluators, customer experience professionals and industry stakeholders. - Programming will include educational sessions for new and experienced shoppers, specialized video shopping training tracks, certification review sessions, networking receptions and interactive discussions. - MSPA Americas member company executives and industry experts will lead sessions. - New for 2026, some panels will be led by veteran shoppers in a peer-to-peer format. - Day passes will be available for Las Vegas locals, in addition to weekend registration. - Additional information on registration, sponsorships, hotel accommodations and programming is available at MSPA Americas. - Buena Vista Events & Management is producing and managing the conference.

Between the lines: - MSPA Americas is leaning into direct peer learning by adding veteran-shopper-led panels, which may make the conference more practical for attendees. - The mix of beginner and advanced sessions suggests the organization is trying to serve both newcomers and long-time field contractors in the same event. - Returning to Las Vegas may help draw national attendance while offering local access through day passes.

What's next: - Registration, sponsorship and hotel details are available now on the MSPA Americas website. - MSPA Americas will likely use ShopperFest 2026 to reinforce its role as a central hub for education and networking in the customer journey sector. - The June conference will give attendees another chance to earn certifications and meet potential business partners.