DynaGraphics installs Canon varioPRINT iX3200 in Reno

DynaGraphics has installed Canon’s varioPRINT iX3200 at its Reno operation, adding what it calls the most advanced production inkjet press in the greater Reno/Tahoe region. The upgrade is meant to help the 50-year-old print company expand into data-driven, omnichannel customer communications for businesses, nonprofits, schools and public agencies.

Why it matters: - The Canon varioPRINT iX3200 gives DynaGraphics a higher-end production platform for personalized print and omnichannel communications. - The upgrade is aimed at faster turnaround, more measurable campaigns, and stronger support for customers that need both print and digital outreach. - DynaGraphics is positioning itself as a regional communications partner, not just a traditional print shop.

What happened: - DynaGraphics announced the installation of the Canon varioPRINT iX3200 at its Reno operation on June 24, 2026. - The company described the press as the most advanced production inkjet platform operating in the greater Reno/Tahoe region. - The investment is part of DynaGraphics’ shift toward serving as Northern Nevada’s omnichannel communications partner for businesses, nonprofits, educational institutions and public sector organizations.

The details: - DynaGraphics has served Nevada organizations for more than 50 years with print, mail and fulfillment services. - The iX3200 expands production from a single platform across personalized marketing campaigns, direct mail, transactional documents and compliance communications. - The system is designed to help organizations streamline workflows, reduce vendor fragmentation and run more sophisticated omnichannel programs. - Industries named as potential users include healthcare, technology, government, financial services, education and nonprofits. - Applications include brochures, catalogs, fundraising mailings, onboarding kits, educational materials, event communications and customer lifecycle campaigns. - The platform supports high-speed personalization based on customer behavior, demographics, lifecycle stage or engagement history. - DynaGraphics says the technology can support triggered campaigns tied to CRM or marketing automation platforms, dynamic content blocks, personalized offers, QR-code-driven digital experiences and one-to-one messaging. - The company says the press also supports personalized communications across the customer lifecycle, including welcome kits, onboarding materials, renewal notices, donor stewardship, loyalty updates and event communications. - The iX3200 is designed to deliver offset-quality output with digital production speed and flexibility. - Features include sharp text, vibrant color, smooth gradients and precise brand reproduction. - Automated color calibration, advanced imaging technology and real-time quality monitoring are intended to keep output consistent across long or complex runs. - DynaGraphics will showcase the press and its expanded omnichannel capabilities at an open house on Thursday, August 13, in Reno. - RSVP information is available at RSVP. - DynaGraphics says more information about the company is available at Learn more. - The company’s social channels listed in the release are LinkedIn and Instagram.

Between the lines: - The purchase signals a bet that local demand is moving toward data-driven, personalized communications rather than static print alone. - Canon’s quote frames the move as a shift from fragmented vendor management to a single strategic communications partner. - The investment also raises DynaGraphics’ competitive profile in a market that now has access to a more advanced production inkjet system.

What's next: - DynaGraphics will use the August 13 open house to demonstrate the press to customers, partners and regional business leaders. - The company is likely to build new offerings around personalized direct mail, transactional output and integrated customer communications. - The release suggests DynaGraphics will continue leaning into omnichannel services as the core of its next phase.